With the most online and mobile advertising effectiveness studies under our belt, it's no surprise that MarketNorms®, Millward Brown's global database of AdIndex® results, is the most robust source for normative insights. A powerful planning and benchmarking tool, MarketNorms can be leveraged by all clients to make informed decisions through each stage of their business and take full advantage of every digital marketing dollar.
MarketNorms has been an industry-leading planning tool for online brand marketers for nearly 15 years. Now, Millward Brown's MarketNorms dashboard is available to maximize branding campaign performance for mobile and tablet advertising. Results are aggregated from 400 mobile ad effectiveness studies over the past six years across major industries including Automotive, CPG, Financial Services and Technology. Mobile MarketNorms provides a rich look into what's working in mobile branding and answers the following: