Kantar Millward Brown


The world's largest digital advertising effectiveness database

With the most online and mobile advertising effectiveness studies under our belt, it's no surprise that MarketNorms®, Millward Brown's global database of AdIndex® results, is the most robust source for normative insights. A powerful planning and benchmarking tool, MarketNorms can be leveraged by all clients to make informed decisions through each stage of their business and take full advantage of every digital marketing dollar.

How can you use MarketNorms?

  • Media Groups and Publishers – MarketNorms provides a source of independent research for marketing your site or network. Understand what drives success of digital campaigns on your site and quantify your ability to yield a significant impact for brands.
  • For Advertisers – MarketNorms enables performance benchmarking of your online and mobile ads and helps you manage your media spend by identifying cost-efficient ad placements.
  • For Agencies – MarketNorms helps you plan & develop stronger campaigns for clients and demonstrate performance against industry-relevant benchmarks. Determine the most effective and efficient campaign elements to maximize brand impact.

MarketNorms at a glance

  • Aggregate data from Millward Brown's AdIndex online and mobile studies, the industry standard for measuring the branding impact of digital campaigns
  • Norms include over 8,000 online campaigns and 400 mobile and tablet campaigns
  • Updated quarterly
  • Comprehensive insights across industries, site categories, and creative formats
  • Easily accessible, user-friendly interface

*NEW - Mobile MarketNorms

MarketNorms has been an industry-leading planning tool for online brand marketers for nearly 15 years. Now, Millward Brown's MarketNorms dashboard is available to maximize branding campaign performance for mobile and tablet advertising. Results are aggregated from 400 mobile ad effectiveness studies over the past six years across major industries including Automotive, CPG, Financial Services and Technology. Mobile MarketNorms provides a rich look into what's working in mobile branding and answers the following:

  • On average, which audience segments are most impacted by mobile advertising for my category?
  • How has the impact of my mobile advertising changed campaign over campaign?
  • How does my mobile campaign performance stack up against the competition?

About Kantar Millward Brown

Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPPs data investment management division.

Learn more at www.millwardbrown.com.

The world's leading experts in helping clients grow great brands

For more information, please contact:

North America
Prasad Viswanath
Vincent Blaney
Jorge Alagon
Mark Henning