The Power of the Big Screen

Cinema has proved to be a powerful and emotionally engaging medium for brands.

In the last 12 months 90 million visits have been made to cinemas in Australia so this media should be increasingly relevant to marketers.

To help further explore cinema advertising’s effectiveness, reach and engagement, Kantar Millward Brown, in partnership with Val Morgan, conducted research to understand the unique role cinema plays in a brand’s media allocation.

Download the report for 5 tips on the effectiveness of cinema ads.