Specialist Practices

Kantar Millward Brown has a number of specialized research and advisory practices that work across all areas of our business:

Firefly Millward Brown

Kantar Millward Brown’s Firefly practice is our global qualitative research business focused on illuminating brand potential through inspirational ideas.

Millward Brown Digital

Kantar Millward Brown's Media & Digital practice focuses on measuring media effectiveness and optimizing investments.

Kantar Analytics Practice unifies a global network of data scientists, analytics consultants, technologists and data designers to help clients unlock deep insights that fuel brand growth.