Specialist Practices

Kantar Millward Brown has a number of specialized research and advisory practices that work across all areas of our business:

Firefly Millward Brown

Kantar Millward Brown’s Firefly practice is our global qualitative research business focused on illuminating brand potential through inspirational ideas.

Millward Brown Digital

Kantar Millward Brown's Media & Digital practice focuses on measuring media effectiveness and optimizing investments.

Kantar Millward Brown’s Analytics practice includes leading marketing science and analytic consultants who use connected data intelligence to deliver strategic insights.