Ad Testing

Ad testing in an agile marketing world

Is your ad strong enough to run or could it be better?

Will this differ by country?

Whether Kantar Millward Brown helps you in the early stages of your creative development or you come to us with fully executed ads, our broad range of advertising testing solutions will determine if your ads will perform well in-market or if they should be improved. Our solutions range from ad testing tools that offer speed at a low cost to consulting services and custom ad testing and optimization tools. Our ad testing solutions integrate direct questioning, neuroscience methods and behavioral measurement.

Know that your ads will deliver short- and long-term sales to drive brand growth and improve ROI. Our Automated, Express and Custom ad testing solutions give you as much or as little data as you need to make the right decisions in today's agile marketing environment.

Our flexible solutions help you test more creative without spending more to do it. Test TV, print, outdoor, digital, mobile, online video, and social ads using the best solution to meet your needs, timeline and budget.

Why work with us?

  • Over 40 years of advertising development, optimization and effectiveness measurement
  • A global network of more than 85 offices in 55 countries
  • The industry's largest qualitative network with offices in 49 countries
  • The world's most robust databases – 130,000 ads copy tested
  • 20 years of digital advertising experience
  • Digital ads are tested in live contexts with validated behavioural metrics

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