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How to Measure Emotional Response to Advertising
Understanding emotional response is vital to understanding advertising success, but how best can emotional response be measured?
Read our article published in AdMap
Marketers Must Step Up to Protect Their Brands Online
Online advertising is under fire but the brands that are getting it right are reaping impressive results.
Read our article in M&M Global
Tencent and Tesla: Get Ready for Innovation from China
Tencent’s investment in Tesla should be transformational in the way the world views Chinese brands.The new partners have each grown their brand values extremely rapidly, and both are steeped in innovation.
Read the article in The Drum
Understanding the modes and mindsets of exploratory behaviour can help marketers drive purchase by designing campaigns around consumers' interest and intent.
Read the article in Contagious