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2015 Digital & Media Predictions
Millward Brown's digital and media experts from around the world annually share their predictions for the year ahead, forecasting important trends and providing recommendations to help marketers drive brand growth.
Escaping the Silos
Advertising is most successful when it is designed to achieve a specific task, but the battle of media belief systems often undermines ad effectiveness. To get the most from media budgets, John Svendsen discusses how advertisers must align media strategies around their advertising goals.
Africa Leads the World into the Future of Market Research
As the growth in mobile brings about a revolution in market research, it's the vast continent of Africa that is leading the way. Though some may be reticent to adopt mobile solutions, John-William Awbrey tells us why the advantages are too big for African researchers to ignore.
Looking Back: 2014 Digital & Media Predictions
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the latest digital and media trends and providing recommendations to help advertisers move confidently into the year ahead.