Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

Getting Media Right: Marketing in Motion

Our 6th annual study examines the evolving roll of marketing in managing and influencing the motion of insights and information throughout all aspects of the business.

Mastering Momentum

In today's volatile and time-pressed world, how can you combat data short-sightedness and improve your chances of achieving sustainable growth? Our latest report offers five recommendations on how to turn short-term success into long-term growth.

AdReaction: Getting Gender Right

Our latest AdReaction report focuses on how gender progressive advertising can help grow your brand. The report delivers new insights into the role of gender in brand strategy, creative response and media targeting.


Latest Articles & Opinion

Keeping it real

Many brands have relied on the same tried and tested growth models for decades, but those formulas are badly failing today. Bart Michels shares seven building blocks that companies must embrace to achieve sustained top-level growth.

BrandZ UK

From ‘own label’ to ‘exclusive brand’

As consumers have added more Private Label products to their trolleys, supermarkets have built powerful new brands. Martin Guerrieria and Matt Botham outline how differentiation is the key for other brands to compete against rising PL brands.

BrandZ UK

Meaningful Monzo?

UK customers banking needs are changing. BrandZ consumer data shows Monzo is positioned for greatness as it redefines what banking means today. So what does Monzo teach about brand building? Find out with Martin Guerrieria & Sara Reid.

BrandZ UK

 

Latest News & Events

  • Marketing in Motion

    October 15, 2019

    Join us as we explore the results of our 6th annual study of the marketing community – the challenges, opportunities and trends that exist in our industry and the practical implications for getting media right.

    More: Register here

  • BrandZ US Launch: Exploring lessons from the most valuable brands

    November 14, 2018
    New York, New York, USA

    Please join us as we reveal the BrandZ™ Top 100 Most Valuable US Brands 2019 ranking. Hear from top brand leaders, explore the insights from this year’s research, and learn more about the challenges and opportunities facing today’s market from experts on influential trends and growth essentials. Also, get an exclusive preview of the new BrandZ CelebrityZ rankings, powered by Spotted.

    New York Stock Exchange - Freedom Hall
    11 Wall Street
    New York, NY 10005
    1:30 PM – 5:30 PM EST

    Register here

 

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