Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

AdReaction: The art of integration

Our latest AdReaction report includes insights from a 45-country consumer survey, and highlights steps for success in developing successful multichannel marketing campaigns.

5 Principles to Drive Brand Growth

In a world of 24/7 data, marketers can make fast and knowledgeable brand decisions to gain competitive advantage. Learn more.

Make a Lasting Impression

This reports outlines 5 Principles for creating successful ads that will drive sales and brand growth.


Latest Articles & Opinion

Can artificial intelligence help drive creative ROI?

The increasing penetration of voice search and home assistants, and the adoption of chatbots has prompted marketers to think about how to leverage AI to create effective content.

Featured in:
Brand Matters

Brands need a human touch in a digital world

Interactions between brands and consumers have multiplied because of technology. Some brands dream of building 100% digital relationships with their consumers, but is a digital experience the only thing people want?

Featured in:
Brand Matters

Why Difference impacts brand growth

The high-profile bankruptcy of Toys R Us is the most recent in a long line of brands that failed to adapt to changing times. What can we learn from this

Featured in:
Brand Matters

 

Latest News & Events

  • Wealth from Brand Health

    June 14, 2018

    Join us for a deep dive into the BrandZ data

    On 14 June join BrandZ experts Doreen Wang, Peter Walshe, Martin Guerrieria and Elspeth Cheung to dive deep into the five pillars of brand health; Purpose, Innovation, Brand Experience, Communications and Love, understand the impact each of these have brand value, and learn how to make consumers see your brand favourably across these measures.

    More: Details and Registration

  • Join us at Cannes to uncover the extraordinary

    June 18, 2018

    At this year's Cannes Lions, Kantar Millward Brown has a great schedule of content and industry experts designed to inspire brand growth.

    Kantar is hosting a full week of insightful conversations and events at the Grand Hotel Residences, with Kantar Millward Brown events taking place on Monday and Tuesday.

    More: Details and Registration

 

Stay In Touch

Kantar Millward Brown's latest thinking on brand strategy, communications development and marketing and media effectiveness.

Subscribe to Brand Matters

Please register to be notified of blog updates


Blog Updates (RSS)

Subscribe

Keep up with our latest thinking

Sign up Now

Share