Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

How Disruption Can Fuel Brand Growth

How Disruption Can Fuel Brand Growth, highlights 8 steps conventional brands can take to drive growth, and explores success stories that demonstrate a range of strategies which have led to growth for brands across different categories. While every brand can't be an Amazon, Netflix or Airbnb, just a 1% change in market share for an established brand can deliver significant growth. Learn more

AdReaction: The art of integration

Our latest AdReaction report includes insights from a 45-country consumer survey, and highlights steps for success in developing successful multichannel marketing campaigns.

5 Principles to Drive Brand Growth

In a world of 24/7 data, marketers can make fast and knowledgeable brand decisions to gain competitive advantage. Learn more.


Latest Articles & Opinion

Amazon shaping the ‘smart speaker’ Conversation

How do you define true innovation and leadership? To me, truly leading innovation does more than disrupt the established order; it shapes and creates something genuinely ground-breaking, delivering benefit for all consumers and perhaps establishing an entirely new competitive landscape in the process.

How social media builds brands

Brands can be built on Facebook and Instagram, but marketers will be most successful if they also understand the context of the platform. Jane Ostler, Global Head of Media, Insights Division at Kantar, explains best practice.

Financial services brands are missing opportunities with women

Kantar TNS set out to determine whether financial services organisations and their brands are appropriately valuing their women customers, and whether women feel that they are valued customers. We conducted a UK-wide study based on 31,291 interviews and involving more than 650,000 women.
 

Latest News & Events

  • How Disruption Can Fuel Brand Growth

    July 5, 2018

    Hear our experts, Nigel Hollis, Chief Global Analyst and Claire Spaargaren, Global Lead, Brand Guidance, discuss strategies any brand can take to disrupt business as usual to create opportunities for growth.

    More: Watch the Recording

  • Closing the Innovation Gap

    September 20, 2018
    the Design Museum, London

    On 20th September, WPP and Kantar Millward Brown will announce the BrandZ™ Top 75 Most Valuable UK Brands 2018. This is the second edition of an annual report that tracks and anticipates the evolving landscape for UK brands and charts their changing fortunes. BrandZ™ is the world’s largest brand equity database, containing data on brands gathered from interviews with over 150,000 people every year in 51 markets around the world.

    Link to register - http://www2.kantar.com/brandz-uk-2018

 

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