Five perspectives on mastering brand momentum
In our recent Mastering Momentum report, we shared a simple framework for understanding brand growth, and offered five recommendations on how to build sales momentum and maximise growth potential by up to 46% across a three-year period.
For your brand to achieve this type of long-term, sustained growth, you need a clear view of how to influence people’s behaviour at three key points in the buyer lifecycle: experience, exposure and activation. But the trickiest part is finding the right balance of investment across these three areas.
Join me throughout our Mastering Momentum webinar series to hear our experts share their perspectives on how marketers can combat data short-sightedness, and achieve both short-term sales objectives and long-term brand building.
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- Event Information:
- Originally presented on Tues, 10 Sep. 2019
- Duration: 30 minutes
In today's age of experience, are you delivering to your brand promise?
Brands are now defined by how they engage customers emotionally, and the experiences they deliver. Easier said than done: many companies struggle to become truly customer-centric and thus fail to fully leverage the potential of their brand. In this webinar, we will show the impact customer experience has on brand equity, and explain how you can create great experiences to reinforce brand choice.
Dr. Susanne O'Gorman
Global Head of Customer Experience, Kantar
Global Director of Innovation, Kantar
Watch the recording