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Hear our experts, Nigel Hollis, Chief Global Analyst and Claire Spaargaren, Global Lead, Brand Guidance, discuss strategies any brand can take to disrupt business as usual to create opportunities for growth.
Our recent analysis of 2000 brands in the BrandZ™ global database showed that fewer than 1 in 10 brands grew in the three years between 2014 and 2017. But, Amazon more than doubled its brand value in the same period simply by making people’s lives easier and less expensive.
While every brand can’t be an Amazon, Netflix or Airbnb just a 1% change in market share for an established brand can deliver significant growth. Nigel and Claire share proven strategies and success stories of brands that have found opportunities to grow by adding a little disruption to their mix.
We hope you enjoy the webinar!
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Chief Global Analyst, Kantar Millward Brown
Global Lead, Brand Guidance, Kantar Millward Brown