The Unconscious Bias of Brands
April 18, 2018
Stamping out stereotyping
As a founder of the Unstereotype Alliance, Unilever has been at the forefront of the industry in reviewing its brand campaigns globally, with the pledge to remove gender bias from all creative outputs and more accurately portray women and girls today. Hear more about this initiative, and how Unilever and Kantar Millward Brown have joined forces to demonstrate that progressive advertising is not just an ethical imperative, but a business imperative too.
Myralda Derks, VP CMI Home Care – Unilever UK
Graham Page, MD Offer and Innovation – Kantar Millward Brown