Recommendations for brands, media and content during the COVID-19 crisis

by Nigel Hollis | March 20, 2020

In these unprecedented times, I thought it would be good to share some of Kantar’s thinking on what brands should do during the Covid-19 pandemic. Here are links to three posts that offer a wealth of insights and recommendations:

1) A checklist of actions for brands from J. Walker-Smith

2) Thoughts on media from Jane Ostler

3) Thoughts on content from Daren Poole

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In addition we have recently published the Covid-19 Barometer, the leading study on how Covid-19 is influencing consumer’s behaviours, attitudes and expectations, covering over 30 markets.

I will post additional thoughts next Monday.

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