| June 11, 2018
This post invites you to join Kantar Millward Brown at Cannes for a day of interaction designed to highlight the latest learning on how strong brands grow faster than average, make more money and use media more effectively.
Locked out of the Palais? No networking pass? No problem. On Tuesday June 19th Kantar Millward Brown will be helping uncover the extraordinary at the Kantar’s Grand Hotel Residence, no Cannes ticket required. So what delights do we have for you?
Following her presentation on the innovation stage the day before, Doreen Wang, Global Head of BrandZ, will lead the way with a session on how love and purpose can grow your brand value. This will be an intimate round table with exclusive analysis of the latest BrandZ Global Top 100 exploring how to drive short and long-term financial success.
Then at lunchtime join us for a combined presentation from Kantar Millward Brown and Kantar Worldpanel that debunks the belief that salience is all any brand needs in order to grow. This session called, ‘Disrupt differently - How to grow brands faster!' will show that not all growth is created equal. Meaning and difference are key to creating sustainable brand growth.
Ryan France and Rob Wade will join me and Russell Parsons from Marketing Week to explore new analysis that integrates both behavioral and attitudinal data to demonstrate how brands really grow. We will highlight the need for brands to find their own means to disrupt the status quo if they are to grow.
Last, and certainly not least, we have a session on effective media integration accompanied by cocktails and canapes. Our team is joined by Pete Beeney from Spotify and Caroline Hugonenc from Teads to highlight how mastering the art of campaign integration can boost brand effectiveness by 57 percent.