About This Blog

Nigel Hollis Executive Vice President and Chief Global Analyst, Kantar Millward Brown

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This blog exists to foster a productive exchange of ideas on the value and practice of marketing and market research. Posts are written or curated by Nigel Hollis, Chief Global Analyst for Kantar’s Insights Division, and are intended to comment on issues relevant to our clients.

Thought leaders from across Kantar’s Insights Division are invited by Nigel on a regular basis to share their opinions on the world of marketing through the lens of their particular areas of expertise (including brand, marcomms, media, innovation, customer experience, or commerce).

We welcome your contributions in the form of comments on the posted material. Because we aim to promote an environment conducive to constructive dialog, we ask you to observe a few basic rules:

  • Be polite. You are welcome to disagree with points made by others, but please do so with respect and civility. Disrespectful, profane, vulgar or insulting language will not be tolerated.
  • Do not use the blog to promote your company’s products or services. Similarly, do not use the blog to disparage products or services of other companies.