Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).
Latin America has a rich history, vibrant culture and a large consumer base that includes a growing middle class. The largest economies in the region include powerhouses like Brazil and Mexico as well as Chile and Peru – economies that have grown impressively in the past few years. This region has faced a number of market challenges that have pushed brands to innovate amidst changing market conditions. The report will cover these changing conditions and take a look at how successful brands have worked to create a lasting impact on the lives of their consumers.
See the report to gain insight about:
- Action-oriented business recommendations based on our expert analysis
- Summary profiles of Latin America’s Top 50 most valuable brands as well as profiles for the Top Brands of the six key markets evaluated
- Best practices from branding experts with knowledge of the Latin American market