2018 BrandZ Top 100 Global Brands

Kantar and WPP have published the 2018 BrandZ™ Top 100 Most Valuable Global Brands ranking and report.

The report tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. The total brand value of the 2018 BrandZ Top 100 is $4.4 trillion following a record 21% growth – equating to a rise of nearly $750 billion.

China continues to grow its presence on the world stage with both Tencent and Alibaba ranking in the Top 10, and seven brands making the list of the Top 20 fastest-risers – three at the top of the list.

This is the first year where every category has seen growth. The Retail category surged ahead with a 35% increase due to a shift towards eCommerce. Tech-related brands like Amazon, Alibaba and eBay dominate not just Retail but the BrandZ Global Top 100, accounting for over half the ranking’s value.

Review the new report and ranking to learn more about the world’s most successful brands.

Review the new report and ranking to learn more about the world’s most successful brands. To keep up-to-date with the latest BrandZ news and events click here to subscribe.


BrandZ Global Top 100 Countdown


Methodology and valuation by Kantar Millward Brown


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