Thought Leadership

How can brands adapt their mindsets to captivate customers and drive growth? Victoria Sakal explains why ecosystem-driven growth is the new era of brand-building in the 2019 BrandZ Global report.

BrandZ Global

Erik Haroldson and Alexandre Momma reveal the benefits of establishing partnerships between technology brands. Learn from Microsoft and Adobe's successful collaboration strategies.

BrandZ Global

How can banks regain trust and ensure they are competitive in today's digital age? Jane Ostler discusses in the NEW BrandZ Global report

BrandZ Global

Fast food brands need to adapt to changes in when, where and what people eat. Wayne Pan highlights three key actions for brands to compete amid this cultural shift.

BrandZ Global

The automotive competitive landscape will become harder and more complex. Guillaume Saint says carmakers will need to depend on their best asset - the brand. Find out more.

BrandZ Global

Across generations, consumers will abandon brands that betray trust. Wendy Swigget shares insights on the importance of trust as the digital age increases transparancy.

BrandZ Global

Consumers are demanding more from their banks. How are Revolut and Marcus driving growth? Find out.

BrandZ Global

Anu Lingala argues that elitism has lost its cool factor, as cultural values change. Discover how luxury brands can balance exclusivity and inclusivity in the new BrandZ global report

BrandZ Global

BrandZ's Research Director Martin Guerrieria from argues that analysis of brands by generation reveals some important insights. Which generation of brands dominates the BrandZ Global Top 100 ranking? Find out.

BrandZ Global

Sustainability is no longer a niche consumption behaviour - it has achieved mainsgtream appeal. With more consumers making the environmental choice, the time for brands to act is now. Hear from Laura Tarbox in the 2019 BrandZ Global report

BrandZ Global

The fashion market is undergoing palpable change. In order to keep up brands need to empower shoppers to make statements about their personal values. Anusha Couttigane explains how to convert fashion consumers into brand advocates.

BrandZ Global Retail

In the world of the #RetailApocalypse how we measure success is inevitably changing. Kantar's Retail expert Ray Gaul considers the future of traditional success metrics.

BrandZ Global Retail

Omnichannel retail shows that consumers aren't buying less, they're just shopping less. Retailers must reshape commerce to fit with consumers' lives while offering the excitement of discovery. Wayne Pan from Kantar discusses.

BrandZ Global Retail

E-commerce brands are struggling with a trust deficit among Indian consumers when purchasing online. Arnab Bhowmik from Kantar reveals 4 ways e-commerce brands can earn consumers' trust.

BrandZ Global Retail

The pace of change in China has been rapid: what would normally take many generations now takes place within one or two. Panos Dimitropoulos from Kantar explains how brands can tap into this gap and create harmony.

BrandZ China

Social media marketing in China is becoming more complicated in ways that will dramatically affect brand building. Kantar's media expert Coolio Yang shares three actions brands need to take to optimise ROI.

BrandZ China

Building perceptions of difference is the key to successfully growing a brand. Find out how to do this with Lynn Zhang from Kantar's top 5 brand building action points.

BrandZ China

Digitalisation has made the media environment more complex and fragmented than ever before. Paul Cha from Kantar outlines three critial elements to get right to achieve greater ROI.

BrandZ China

The scale and influence of Chinese brands on the world stage has grown tremendously over the last decade. Back in 2006, there was just one Chinese brand in the BrandZ Global Top 100; in the 2018 ranking, there were 14. While there remain significant challenges for Chinese brands with aspirations of global success, it is becoming a less difficult path to tread. To guide brands in their pursuit of international growth, Doreen Wang have identifies four important steps towards building a Chinese brand – globally.

BrandZ China