Thought Leadership

Financial Growth or Brand Growth: The CFO vs CMO debate

Marketers are constantly faced with the question of whether to drive short-term financial growth or build long-term brand equity. Irvinder Kaur & Tanya Saran assess the debate. Their conclusions might not be what you expect.

BrandZ India

To Change or not to Change is NOT the Question

When the consumer is constantly changing how can businesses hope to achieve long-term brand growth? Through the lens of car manufacturer Maruti, Poonam Kumar explains how brands can stay relevant by consumers throughout the decades.

BrandZ India

Keeping it real

Many brands have relied on the same tried and tested growth models for decades, but those formulas are badly failing today. Bart Michels shares seven building blocks that companies must embrace to achieve sustained top-level growth.

BrandZ UK

From ‘own label’ to ‘exclusive brand’

As consumers have added more Private Label products to their trolleys, supermarkets have built powerful new brands. Martin Guerrieria and Matt Botham outline how differentiation is the key for other brands to compete against rising PL brands.

BrandZ UK

Meaningful Monzo?

UK customers banking needs are changing. BrandZ consumer data shows Monzo is positioned for greatness as it redefines what banking means today. So what does Monzo teach about brand building? Find out with Martin Guerrieria & Sara Reid.

BrandZ UK

Decoding the DNA of Business Growth

Delivering growth is now more difficult than ever before. Evolving customer experience and attracting whole-brained talent are two ways of many to build real growth in challenging times.

BrandZ South Africa

A Focus on Delighting Customers Help FNB Grow

Retaining its value twice as well as any of the Big Four banks, Nigel Hollis outlines the four branding approaches adopted by FNB for other South African marketers to emulate to build success.

BrandZ South Africa

Consumer-Centric Dynamic Journeys and Their Role in an ‘age of Experience’

There is often a gulf between the experience brands promise and what they deliver. Adhil Patel explains in order to get the basics right and refocus on the consumer, businesses must map the consumer's "journey" with the brand.

BrandZ South Africa

To Spend or Not to Spend, That Is the Brand Question

The key to success during a downturn is to remain focused. Charles Foster explains the approaches South African brands should follow in order to survive in today's volatile macroeconomic climate.

BrandZ South Africa

South African Brands Beyond Our Borders

Nando’s tops the list of South African brands that generate the majority of their revenue overseas. Stina Van Rooyen shares the recipe to Nando's worldwide success.

BrandZ South Africa

Using smarter data

Smarter data gets you closer to the heart of your customer. John Cucka outlines three critical factors that marketers should consider when analysing smart data.

BrandZ Australia

Got a moment?

Brands tat deliver a high-quality experience have grown their brand value 188% over the last 12 years. Jake Pilgrim explains how companies can create a brand experience that resonates with customers.

BrandZ Australia

The Paradox of Purpose

To win in developed markets, brands must have a clear purpose. Learn more about the purpose paradox with brand-building insights from Dennis Wong.

BrandZ Australia

Taking the Biscuit

Growth is proving challenging for many biscuit brands in Indonesia. Feny Soraya and Ilham Maulana outline two rules for successful innovation that FMCG brands should follow to achieve growth.

BrandZ Indonesia

Managing Information Overload

Experiences help consumers manage the proliferation of choice. Getting the brand promise right and co-creating with consumers are two ways of many to create a meaningful brand experience. Learn more with Suresh Subramanian.

BrandZ Indonesia

Consumer Led Innovation

Social media has given businesses a window into consumers lives - and a new way to gain inspiration. Madhav and Amira Khanifah share three approaches to integrating social listening into your product innovation strategy.

BrandZ Indonesia

Chinese Brands Expand Globally, Shift From Value to Premium

The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.

BrandZ Global

Future Proof: Why should we care about brand value?

Hear from BrandZ’s Doreen Wang on why brands care about brand valuations, and what it takes to get in to the Top 100...

As the 5G talk turns to action, consumers still lack knowledge

What are the key benefits of 5G that consumers need to know? Winnie Cheng shares her thoughts in the new BrandZ Global 2019 report.

BrandZ Global

Ecosystems sustain success by expanding share of life

How can brands adapt their mindsets to captivate customers and drive growth? Victoria Sakal explains why ecosystem-driven growth is the new era of brand-building in the 2019 BrandZ Global report.

BrandZ Global


Share