As consumers engage with brands in more and more places, customer experience is now just as important as perceptions of innovation for growing your brand. Those brands delivering on and exceeding consumer’s expectations have grown their brand value 200% more than those that haven’t!
New number 1 Apple increased its brand value by 13% in the last year to $316.1 billion. Its continued innovation across an entire ecosystem of services wrap around its key devices, ensuring that Apple increasingly owns and transforms the user experience in a way that is meaningful to consumers.
Take a look at the report to discover what consumers really think about the US’s most valuable brands, which brands are powering their way up the ranking, and how to build a strong brand that stands the test of time.
Combatting Slow Growth by Unlocking New, Polycultural Markets
As growth becomes more elusive and disruptions large and small erode market share from established brands, businesses need new ways to win. Increasingly, brands have become aware that growth requires reaching out to historically underserved or overlooked consumers.
Amazon shaping the ‘smart speaker’ Conversation
How do you define true innovation and leadership? To me, truly leading innovation does more than disrupt the established order; it shapes and creates something genuinely ground-breaking, delivering benefit for all consumers and perhaps establishing an entirely new competitive landscape in the process.
America’s Pastime: The Game of Growth
With more than a third of the US Top 100 headquartered in or around Silicon Valley it is no wonder that established giants are taking a leaf out of their playbook for success. However, the mindset, strategies and activities can all be replicated by brands at all stages of their lifecycle. Kantar Consulting’s Victoria Sakal breaks down the playbook.