2018 BrandZ Top 100 US Brands

Kantar Millward Brown and WPP have announced the first BrandZ™ Top 100 Most Valuable US Brands ranking and report. This annual report will track and anticipate the evolving landscape for US brands, and chart their fortunes.

The total brand value of the US Top 100 brands is $3.16 trillion. With many of the most powerful brands in the world hailing from this dynamic and constantly evolving market, and as home to some of the world’s most sophisticated and demanding consumers, the US is a beacon for brands around the globe to discover the direction businesses are moving.

The ranking highlights that while America might be in the midst of a volatile political environment, US brands are focused on purpose, innovation and customer experience – and are as strong as ever.

Read the report to find out more about the US market; how the most successful brands are performing along with new strategies for building healthy brands that will stand the test of time.

Thought Leadership


US Top 100 Countdown Video

Methodology and valuation by Kantar Millward Brown

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