WPP and Kantar Millward Brown have announced the first BrandZ™ Top 50 Most Valuable UK Brands. This is the first edition of an annual report that will track and anticipate the evolving landscape for UK brands, and chart their changing fortunes.
The total brand value of the UK Top 50 brands is $230.4bn. The ranking includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Leading brands will need to keep step with consumers’ changing attitudes and priorities as the UK prepares to leave the EU. The brands that are meaningful, that make a positive difference to people’s lives, and that are seen as different to other brands in their category, are those that are healthier and tend to be worth more.
The study also highlights an “innovation gap”. Consumers do not perceive the top UK brands as innovative, simultaneously putting them at risk from disruptive start-ups as well as indicating opportunities for growth.
Download the report to find out more about the UK market, how the most successful brands are performing, and new strategies for building healthy brands that will stand the test of time.
Read the exclusive in Marketing Week.