Cloud Computing Took Off

Category Highlights

  • Apple is the No. 1 technology brand with a value of $153.3 billion.
  • Television and the Internet became increasingly linked, and brands, notably Samsung, introduced 3D TV.
  • Facebook and Twitter, cloud venues for the latest content, became the water coolers for conversation about last night’s TV shows.
  • Technology brands deepened their bond with customers. Activities like sharing photos and music insinuated the brands deeply into personal lives.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart

Methodology and valuation by Kantar Millward Brown

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