Soft Drinks

Cola Sparkled

Category Highlights

  • Coca-Cola is the No. 1 brand with a value of $59.9 billion.
  • Bottle size increased in certain markets such as the UK.
  • Coke and Pepsi advanced corporate social responsibility initiatives as the soft drinks category continued to face health and environmental issues.
  • Soft drink brands experimented with cross merchandising in supermarkets, presenting cola near the frozen pizza, for example, to emphasize a meal occasion.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart

Methodology and valuation by Kantar Millward Brown

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