Financial Institutions

Earning Money, Restoring Trust

Category Highlights

  • ICBC is the No. 1 brand valued at $44.4 billion.
  • Banks excelled at using digital for transactional needs, such as online banking, but lagged in brand-building social media applications.
  • Investment banks especially struggled with post-crisis issues of reputation and trust.
  • While customers often engaged with small local institutions for checking and other transactional services, they generally kept their savings in the large institutions viewed as too big to fail.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart

Methodology and valuation by Kantar Millward Brown

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