Home to a host of Europe’s most valuable brands, the BrandZ Top 50 German brands have grown 11% in the past year to a cumulative value of $341 billion making it the third most valuable BrandZ ranking globally behind the US and China.
While consumers perceive German brands as some of the most innovative in Europe, they struggle to form an emotional connection with them as love scores for the Top 50 decreasing year-on-year. These brands may be huge global success stories but greater warmth would help them deliver event more growth.
Take a look at the report to discover what consumers really think about Germany’s most valuable brands, which brands have climbed the ranking, and how to build a strong brand that stands the test of time.
In the Driving Seat
Marketers need to stay in the driving seat, using real-time data to optimise their marketing ROI.