Travel Agencies

Agencies benefit from ongoing tourism boom

China is expected to become the world’s number one tourist destination and number four in outbound travel by 2015, according to the World Tourism Organization.

The sharp rise in tourism, driven primarily by increased affluence, affects many industries indirectly, including hotels, airlines and restaurants. The most direct impact, however, is on travel agencies. The brand value of the travel agency category grew substantially in the BrandZ™ Top 100 Most Valuable Chinese Brands. The growth resulted from a 47 percent gain in brand value by Ctrip and the inclusion of CITS in the ranking for the first time.

Ctrip, which books travel online and through call centers, introduced a mobile strategy late in 2013, which helped increase the number of young customers. CITS, an SOE (State Owned Enterprise), expanded its portfolio of travel packages.

BrandZ China Top 100 2014

BrandZ China 2014 Report Top 100 Report
English | Chinese

Top 100 Chart
English | Chinese

2014 BrandZ China Top 100 Infographic

BrandZ China 2014 Infographic

Methodology and valuation by Kantar Millward Brown

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