Real Estate

Developers expand in lower tier cities and internationally

Despite the general economic slowdown, rising land costs and government regulations, the property market continued to grow, in part because of the China’s rapid urbanization.

Residential sales rebounded in 2013, after a year of fluctuation. Commercial growth continued, although with concern about retail development because of the impact of e-commerce. With land costs high, competition heated, and prices softening in the Tier 1 cities, some of the leading real estate developers, like China Overseas Property, accelerated expansion to lower tier markets.

The largest companies also looked overseas for growth. Greenland Holdings invested in New York City and Los Angeles projects. Vanke partnered with a US developer to build a luxury apartment building in San Francisco.

BrandZ China Top 100 2014

BrandZ China 2014 Report Top 100 Report
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Top 100 Chart
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2014 BrandZ China Top 100 Infographic

BrandZ China 2014 Infographic

Methodology and valuation by Kantar Millward Brown

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