Insurers add products and services

The economic slowdown impacted both premium and investment revenue for major insurance brands. The possibility of obtaining insurance online also disrupted the industry. And government regulations added complexity.

Leading brands responded with greater presence online and by offering products aimed at the insurance and wealth management needs of the expanding middle class and the aging population. They also implemented training programs to improve sales agent expertise and marketing campaigns to improve agent image.

Six insurance brands rank in the BrandZ™ Top 100 Most Valuable Chinese Brands: China Life, Ping An, CPIC, PICC, New China Life, and China Taiping. They comprise 8 percent of the ranking’s total brand value. The insurance category increased 11 percent in brand value.

BrandZ China Top 100 2014

BrandZ China 2014 Report Top 100 Report
English | Chinese

Top 100 Chart
English | Chinese

2014 BrandZ China Top 100 Infographic

BrandZ China 2014 Infographic

Methodology and valuation by Kantar Millward Brown

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