Urbanization, desire to upgrade, drive strong sales

Furniture and home furnishing stores recorded double-digit sales growth, driven by China’s rapid urbanization, the formation of new households, and a desire to upgrade existing living spaces.

Vigorous growth is expected to continue for foreseeable future in an industry that remains highly fragmented with many small domestic players and more and more international entry such as IKEA.

Meanwhile, Suofeiya, one of China’s largest producers of customized furniture, expanded its range, targeted lower tier cities and increased its focus on business-to-business sales to large property developers.

BrandZ China Top 100 2014

BrandZ China 2014 Report Top 100 Report
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Top 100 Chart
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2014 BrandZ China Top 100 Infographic

BrandZ China 2014 Infographic

Methodology and valuation by Kantar Millward Brown

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