2012 BrandZ Top 50 Chinese Brands

Brands in China never have been more important.

Wide Internet penetration and commercial expansion beyond the major urban costal enclaves are among factors making households throughout China more value conscious and brand discerning. Reaching and motivating them requires using all the tools of brand building. Because of fierce competition from both domestic and overseas brands, it’s imperative that responses are not merely tactical but strategic.

BrandZ Top 50 Chinese Brands Report (PDF)
Download Chinese language version
Download English language version

BrandZ Top 50 Chinese Brands Press Release (PDF)

BrandZ China Top 50 2012

BrandZ China 2012 Report Top 50 Report
English | Chinese

Top 50 Table
English | Chinese

Press Release

2012 BrandZ China Top 50 Infographic

BrandZ China 2012 Infographic

Methodology and valuation by Kantar Millward Brown

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