BrandZ Top Chinese Brands

This report looks at the dynamic nature of China’s fastest rising globalising brands and the key factors enabling those brands to achieve stable growth in an uncertain world.

Through our unique, proprietary Brand Power scoring system, we measure the appeal of Chinese brands in the minds of global consumers. Combined with Google data, the findings create unique insights about the drivers behind the success of the Chinese global brand builders, and untapped opportunities to learn from international counterparts.

Explore this new report to find out more about the top Chinese global brands and the marketing approaches that are leading to outsized gains on the world stage.

Driving Brand Growth View the report online
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English | Chinese