Economic and social reforms offer long term opportunity for brands to flourish in Saudi Arabia
Saudi Arabia is embarking on an ambitious program of transformation. The country hopes to move away from its reliance on oil, develop a thriving private sector, foster entrepeneurship and improve people's health and quality of life. This focus on the country’s human capital and on diversifying the economy presents local and global brands with an exciting opportunity.
The BrandZ Top 20 Most Valuable Saudi Arabian Brands report is the first of what will become an annual ranking. The report ranks explores the country’s most accomplished brands, analyses their success and identifies the key forces that are driving growth in this market.