Thought Leadership

Consumers Desire to Use Fewer Apps, and Brands Must Bridge That Gap

Consumers are looking for apps that help them connect multiple digital elements in their lives—from household chores to work, travel, entertainment, shopping and beyond. The future of apps is about aggregating multiple services into a single app acting like a one-stop shop for different consumer needs.

Rapid Changes in Indian Culture Challenge Brand Communications

In the 2007 Bollywood hit Life in a… Metro, about young people in Mumbai, a friend advises a 30-year-old woman to get rid of her inhibitions and experiment to find the right guy. The scene departs from the traditional sanskari culture of obedience and proper behavior, where a woman is expected not to express her desires, let alone practice them.