This is the first year Millward Brown and WPP have released the BrandZ Top 50 Most Valuable Indian Brands. We evaluated local and international brands leading in value in the Indian market. This newest BrandZ™ ranking and report is an addition to the BrandZ Top 100 Most Valuable Global Brands ranking introduced in 2006, and followed by annual rankings covering both Latin America and China, each to be published later this year.
The results of the ranking and report offer insightful, strategic information highly relevant both to local marketers and international brand leaders growing brands in the Indian markets. The BrandZ methodology now also fully incorporates Millward Brown's Meaningfully Different Framework, which has revolutionized how marketers look at and measure brand equity.
We gathered brand perceptions from consumers across the Indian market, in both urban and rural areas, and asked about brands with all kinds of ownership structures: individual private brands, Indian family owned conglomerates, MNCs (Multinational Corporations), and SOEs (State Owned Enterprises).
We selected brands that met these three qualifying criteria:
- They reported positive earnings;
- The brand or corporate brand owner was publicly traded in India; and,
- In the case of banks, at least 25 percent of revenue came from retail business.
This approach produced a carefully conceived ranking of brands in 13 consumer-facing categories, such as automobiles, home care, personal care, soft drinks, and food and dairy. The ranking does not include any business-to-business brands, regardless of value, because they are outside the scope of this report.