Consumer & Retail

Consumer categories rebound

Consumer categories experienced the strongest brand value appreciation as confidence and spending improved overall, despite economic difficulties in Europe and the slowdown in the BRIC markets.

  • Apparel grew 21 percent following a rise of 13 percent a year ago. Consumers felt ready to spend, particular on fast fashion and premium offerings, and brands matched their desires.
  • Retail rose 17 percent after a 5 percent decline a year ago. Adjusting to the new normal of steady but cautious purchasing, consumers were ready to spend when they found value.
  • Personal care improved 11 percent following a 5 percent decline last year.
  • Cars rose 5 percent after a 7 percent decline last year, a positive swing driven by resurgence in Detroit and the brand value rise of several German brands.
  • Luxury grew 6 percent, a strong increase but softer than the 15 percent rise a year ago because sales slowed in the BRICs.

BrandZ Top 100 2013

BrandZ Global 2013 Report Top 100 Report

Top 100 Chart

2013 BrandZ Top 100 Infographic

BrandZ 2013 Infographic

Methodology and valuation by Kantar Millward Brown

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