Consumer categories rebound
Consumer categories experienced the strongest brand value appreciation as confidence and spending improved overall, despite economic difficulties in Europe and the slowdown in the BRIC markets.
- Apparel grew 21 percent following a rise of 13 percent a year ago. Consumers felt ready to spend, particular on fast fashion and premium offerings, and brands matched their desires.
- Retail rose 17 percent after a 5 percent decline a year ago. Adjusting to the new normal of steady but cautious purchasing, consumers were ready to spend when they found value.
- Personal care improved 11 percent following a 5 percent decline last year.
- Cars rose 5 percent after a 7 percent decline last year, a positive swing driven by resurgence in Detroit and the brand value rise of several German brands.
- Luxury grew 6 percent, a strong increase but softer than the 15 percent rise a year ago because sales slowed in the BRICs.