Telecom Providers

Data Went Wireless

Category Highlights

• AT&T is the #1 telecom provider brand with a value $70 billion.
• Consumers reacted to the cost of plans. In parts of Latin America, some wore belts with multiple phones from various carriers because buying handsets was less expensive than excessive toll charges.
• The introduction of 4G offered telecoms an opportunity to differentiate by delivering quality video and other dense data.
• 4G should unify the relatively young category, making it more global, less regional.