Shoppers Took Control

Category Highlights

  • Amazon is the No. 1 retail brand with a brand value of $37.6 billion.
  • The price-driven end of the market thrived, including retailers like Poundland in the UK and Dollar Stores in the United States.
  • Luxury retailers prospered because their customers had money and felt free to spend it.
  • Channels continued to blur, especially as more retailers added food to drive traffic.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart

Methodology and valuation by Kantar Millward Brown

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