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Category Highlights

  • China Life Insurance is the No. 1 brand with a value of $19.5 billion.
  • Allianz launched a campaign stressing its global reach and empathy for diverse people facing real life problems.
  • AIG sold its asset management business to a Hong Kong firm, part of an overall industry trend to focus on basics and restore consumer trust.
  • The uncertainty around healthcare reform in the U.S. affected a segment of the insurance industry and complicated planning.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart

Methodology and valuation by Kantar Millward Brown

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