Fast Food

Breakfast Made the Difference

Category Highlights

  • McDonald's is No. 1 with a brand value of $81 billion.
  • Meal deals continued to drive the fast food business as consumers remained budget conscious.
  • Deals produced traffic gains but without growth in average ticket value for some chains.
  • The resilience of the fast food sector attracted new competition, as some mid-tier casual dining brands developed fast food sub-brands.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart

Methodology and valuation by Kantar Millward Brown

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