The Road Ahead Cleared

Category Highlights

  • Toyota is the No. 1 car brand with a value of $24.2 billion.
  • The car industry made cars people wanted – and the cars sold.
  • Shoppers spent more time researching online and relying on third-party comments as car marketing adjusted to the digital age.
  • Fuel efficiency became a hygiene factor, and Toyota's Prius continued its market leadership.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart

Methodology and valuation by Kantar Millward Brown

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