Brand Mattered More

Category Highlights

  • Budweiser and Bud Light capture the No. 1 and No. 2 spots with a brand value of $8.8 billion and $7.1 billion, respectively.
  • The Millennial generation's discovery of spirits and cocktails challenged beer marketers.
  • As consumption moved off-premise, price pressure made it difficult to build brands at retail.
  • In the U.S., Stella Artois created a smartphone app for locating bars where the brand was sold.

BrandZ Top 100 2011

BrandZ Global 2011 Report Top 100 Report

Top 100 Chart

Methodology and valuation by Kantar Millward Brown

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