BrandZ Top Global Brands

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Explore our extensive new report to understand how high-performing brands are combatting the current crisis to remain meaningful to consumers.

Discover the world’s most valuable brands

The BrandZTM Top 100 Most Valuable Global Brands 2020 have increased their total brand value by 6 percent, adding $277 billion over the past year to reach $5 trillion in total value.

Amazon is the world’s most valuable brand, growing 32% to US$415.9bn and accounting for a third of the BrandZ Top 100’s total growth. The retail sector has grown the fastest by 21% in brand value, driven by major e-commerce players.

Technology brands continue to dominate the top of the ranking, representing 37% of brand value in the Top 100 and growing overall by 10%. Over half of media and entertainment brands appeared in the top 20 risers. TikTok (no. 79, $16.9bn) was the highest new entry.

Access all the results in our extensive new report with insights on how high-performing brands are combatting the current crisis to remain meaningful to consumers.

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