BrandZ Top German Brands

Home to a host of Europe’s most valuable brands, the BrandZ Top 50 German brands have grown 11% in the past year to a cumulative value of $341 billion making it the third most valuable BrandZ ranking globally behind the US and China.

While consumers perceive German brands as some of the most innovative in Europe, they struggle to form an emotional connection with them as love scores for the Top 50 decreasing year-on-year. These brands may be huge global success stories but greater warmth would help them deliver event more growth.

Take a look at the report to discover what consumers really think about Germany’s most valuable brands, which brands have climbed the ranking, and how to build a strong brand that stands the test of time.


Thought Leadership

In the Driving Seat

Marketers need to stay in the driving seat, using real-time data to optimise their marketing ROI.


Beyond Activation – The Broader Value of Segmentation

With the rise of smartphones and mobile e-commerce, programmatic targeting and individualised mobile advertising are essential for brand success - but are our current levels of targeting enough?


Smashing Silos – How New Tools Track Campaigns Across Channels

The success of a campaign should be measured on whether it reaches the right people, but with an increasing number of channels how can we make sure we are targeting the right ones?


Bargain Hunters and Organic Fans – A German Contradiction

Ecological and ethical production is no longer a German peculiarity but a European phenomenon, providing German marketers ideas for opportunities within their own market.