We’ve broken out the Top Performers from this year’s ranking by Newcomers, Brand Value Growth, and Brand Contribution.
Of the Newcomers, eight brands from five categories appear for the first time in the BrandZ™ Top 100 Most Valuable Chinese Brands. Retail is represented with three brands, technology with two, and health care, cars and home appliances with one each.
Market responsiveness rather than size or government support drives Brand Growth Value in China today as reflected in the BrandZ™ ranking of brands according to year-on-year value growth. Technology and education are the most represented categories, with two brands each. These are expanding categories that help propel brand growth, which is not the case for all of the other six categories represented: alcohol, cars, hotels, jewelry retail, food and dairy, and travel agencies.
The Top 20 Brand Contribution leaders come from 11 categories, and from throughout the BrandZ China Top 100 ranking, from number one, internet portal, Tencent, to number 87, Supor, a home appliance brand suggesting that high brand contribution is possible regardless of brand category or size.