Home Appliances

Brands develop smart products

In an unfavorable climate of higher interest rates and slower real estate development, home appliances focused on producing innovative smart products in an effort to shift the consumer conversation from price to performance.

Along with producing smart features, like appliances that can be controlled from mobile devices, both the manufacturers of white goods and air conditioners improved the energy efficiency of their products. Letv continued to develop smart TVs, and also expanded into content creation.

Brands developed business in lower tier cities, facilitated by an increase in ecommerce and the expansion of distribution to those areas. Haier leveraged its distribution capability in a collaboration with Alibaba in which the appliance maker provides "last mile" delivery and installation support for the ecommerce giant.

Home appliance brands also continued to export products, both under their own brands and as OEMs (Original Equipment Manufacturers) for other brands. Six appliance brands rank in the BrandZ™ China Top 20 brands with the greatest percent of revenue derived from overseas.

BrandZ China Top 100 2015

BrandZ China 2015 Report Top 100 Report
English | Chinese

Top 100 Chart
English | Chinese

Press Release
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2015 BrandZ China Top 100 Infographic

BrandZ China 2015 Infographic

Methodology and valuation by Kantar Millward Brown

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