Millward Brown and WPP have released the annual BrandZ™ Top 100 Most Valuable Chinese Brands report and ranking for the fifth consecutive year. In only five years, the report has become a strong resource for understanding Chinese brands and the dynamics that drive value growth.
The 2015 report offers valuable insight from experts across the WPP network of agencies, and explores leading brands across 21 categories including: Airlines, Alcohol, Apparel, Banks, Cars, Catering, Education, Food & Dairy, Furniture, Health Care, Home Appliances, Hotels, Insurance, Jewelry Retail, Oil & Gas, Personal Care, Real Estate, Retail, Technology, Telecom Providers, and Travel Agencies.
