Personal Care

Global brands dominate growing market

The personal care category continued to enjoy significant annual growth, in part because of the steady rise in disposable income.

Wealthier and more sophisticated consumers, discerning in their choice of products, preferred personal care products that emphasized natural ingredients and did not contain chemicals that potentially damage health. These consumers also were willing to trade up, which led to the appearance of premium brands in some parts of the category. Segments of the market experiencing strong growth included baby and children’s care products and products for men.

The major global players, such as P&G, Unilever, J&J and L’Oreal dominate the market and have purchased strong local brands. Of the two personal care brands that appear in the BrandZ™ Top 100 Most Valuable Chinese Brands, Dabao, a skin care brand, is owned by J&J, while Unilever owns ZhongHua, a toothpaste brand.

BrandZ China Top 100 2014

BrandZ China 2014 Report Top 100 Report
English | Chinese

Top 100 Chart
English | Chinese

2014 BrandZ China Top 100 Infographic

BrandZ China 2014 Infographic

Methodology and valuation by Kantar Millward Brown

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