Financial Institutions

Reforms pressure profits, inspire product innovation

The nine financial brands in the BrandZ™ Top 100 Most Valuable Chinese Brands comprise 30 percent of the ranking’s brand value, or $114.2 billion. The category overall increased 7 percent in brand value, with the three brands added this year— China Minsheng Bank, Industrial bank and China Everbright Bank.

Growth occurred despite several challenging factors, including slower growth in the BRIC markets and uncertainty in Europe. At home, the shift to a consumptionvdriven economy, and related financial reforms, affected the sector. Market-driven interest rates, for example, pressured profit made from loans and pushed institutions to look for new fee-based products.

Similarly, as loans to industrial clients for infrastructure development and other projects became less lucrative, financial institutions shifted their attention to consumer and small business customers. The increasing online availability of insurance and other financial products also added challenges. Some of the major internet portals added financial services to their offerings.

BrandZ China Top 100 2014

BrandZ China 2014 Report Top 100 Report
English | Chinese

Top 100 Chart
English | Chinese

2014 BrandZ China Top 100 Infographic

BrandZ China 2014 Infographic

Methodology and valuation by Kantar Millward Brown

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