The BrandZ Top 75 Most Valuable Retail Brands ranking and report combines validated financial information with thousands of consumer interviews to determine the value that brands bring to their businesses. In this study, BrandZ examines the impact of brand in the rapidly changing retail sector.
The market for Chinese brands is ever more competitive. This year has seen a record 30% growth to a total value of £889.7bn, and 17 newcomers to the ranking. Despite China’s economic slowdown and international trade tensions, there are a myriad of opportunities for brand growth as businesses accelerate their expansion into China’s lower tier cities, and positive attitudes to Chinese consumer brands with a global presence continue to grow.
Read the report to discover the latest trends in the rapidly changing retail industry and learn from the brands successfully adapting and winning in this transformational environment.
Retail Enters an Attention Span Economy
Omnichannel retail shows that consumers aren't buying less, they're just shopping less. Retailers must reshape commerce to fit with consumers' lives while offering the excitement of discovery. Wayne Pan from Kantar discusses.
Rapid Change Requires New Success Metrics
In the world of the #RetailApocalypse how we measure success is inevitably changing. Kantar's Retail expert Ray Gaul considers the future of traditional success metrics.
Values-Centric Brands Convert Consumers into Advocates
The fashion market is undergoing palpable change. In order to keep up brands need to empower shoppers to make statements about their personal values. Anusha Couttigane explains how to convert fashion consumers into brand advocates.