Getting Gender Right

Creating gender progressive advertising that helps grow your brand

AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media targeting. This learning will help marketers find a fresh equilibrium that will enable their brands to flourish in this evolving environment. The report includes analysis of consumer responses to tens of thousands of brands, campaigns and ads, as well as a global survey of marketers.

Watch our experts discuss findings from our latest global study in our on-demand webinar.

Webinar details

  • Originally presented Feb. 26, 2019
  • 30 minutes
Jane Ostler
Global Head of Media
Duncan Southgate
Global Brand Director, Media

Contact us to learn more

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