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2019 BrandZ Top 50 Most Valuable German Brands Report

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The UK Stars of 2018's Christmas Advertising

The UK Stars of 2018's Christmas Advertising

Getting Media Right 2018

Getting Media Right 2018: Click to learn more

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Latest News

January 31, 2019 - Kantar MIllward Brown
Technology and engineering dominate BrandZ™’s Most Valuable German Brands ranking as SAP becomes Germany’s first $50 billion brand
January 29, 2019 - Kantar Millward Brown
Advertising Industry complacency is letting brands and women down.
January 28, 2019 - Wall Street Journal
Some Marketers Moving Away From Dated Gender Targeting, Study Shows

Kantar Millward Brown's latest thinking on brand strategy, communications development and marketing and media effectiveness.

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Latest Blog Posts

Feb 13, 2019
Goodbye to the big idea, hallo everyday creativity?
Feb 11, 2019
To scale, direct-to-consumer brands will need to advertise
Feb 06, 2019
The advertising efficiency trap and how to avoid it

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