The Advertised Mind by Erik du Plessis provides a fascinating and fresh
insight into how our brains work and respond to advertising.
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Millward Brown has done extensive research into emotional impact on advertising success. This research has had a clear and positive effect upon Millward Brown copy testing, brand and advertising tracking, and brand equity studies, giving Millward Brown clients an opportunity to gain even deeper insight into how consumers think, and how that impacts upon their brand.